Nicole Hamilton
nicolemarahamilton@gmail.com
(561) 601 5263
Education
Cornell University ‘16
Bachelor of Fine Arts
Major: Fine Arts
Minors: Information Science,
Art History, and Communication
Bachelor of Fine Arts
Major: Fine Arts
Minors: Information Science, Art History, and Communication
Internships
BBDO, eBay, Sports Illustrated
Expertise
Product
Roadmap development, 0→1 product definition, growth and experimentation strategy, user research, navigating ambiguity
Craft
Interaction design, IA, design systems, narrative, framing, polish, motion design
Technical
HTML/CSS/JS, Git, LLM prototyping (Claude Code, Cursor, V0), workflow automation, spreadsheet modeling, APIs
Data
Optimizely, Looker, Mode, Deltoid, GA4, PostHog, funnel analysis, retention modeling, A/B testing
Awards
eBay Talent Accelerator Program
2025
Nominated and accepted to attend eTAP, an accelerator program for the top 10% of performers across eBay.
eBay Luminary Nominee
2024
Double nominated for eBay’s Luminary award for my work on the PSA M&A deal and building new internal tooling.
Titan Multiplier Award
2023
This annual award is for executional speed & driving multiplicative impact.
Verizon Accessibility Champion
2019
Spoke on a panel explaining the
value of accessibility and how I was able to drive accessibility at Tumblr.
1st Place - Tumblr Hack Day
Summer 2019, Fall 2019
Created and designed a new audio player (S19) and customizable app-wide theming for accessibility (F19).
Experience
Sage Founder, CEO
2025 - Present
2025 - Present
Co-founded Sage Weight, a GLP-1 tracker. Ran 3 month beta June-Sept 2025. Launched Sept 2025 in App Store. Android launching this quarter.
Own full product lifecycle: strategy, design, prototyping, partnerships, and go-to-market. Developed predictive algorithms for medication progress tracking. Built marketing site, run paid acquisition ($1.96 CPI), iterating based on user research, event tracking, and retention modeling.
1.6K signups, 640 MAUs (+38% MoM), 6.5K doses logged, MoM retention growth accelerating (+15% Nov ‘25 → +25% Feb ‘26).
Co-founded Sage Weight, a GLP-1 tracker. Ran 3 month beta June-Sept 2025. Launched Sept 2025 in App Store. Android launching this quarter.
Own full product lifecycle: strategy, design, prototyping, partnerships, and go-to-market. Developed predictive algorithms for medication progress tracking. Built marketing site, run paid acquisition ($1.96 CPI), iterating based on user research, event tracking, and retention modeling.
1.6K signups, 640 MAUs (+38% MoM), 6.5K doses logged, MoM retention growth accelerating (+15% Nov ‘25 → +25% Feb ‘26).
eBay Staff Product Designer
2023 - Present
Lead buyer growth for our newest vertical: eBay Live. Previously led executional and vision design to grow the $10B+ Collectibles vertical.
Created the Future of Collectibles work stream, developing an AI-focused, strategic north star. Successfully acquired funding from org leadership to build the experience, slated for Q1 2026.
Identified emerging real-time engagement patterns and developed Live Activity Auctions. Drove the concept from internal hackathon to production, securing cross-org buy-in for Sept 2025 global launch. +3.53% GMB (+$101M annualized)
Led the design strategy and execution for the merger with PSA Vault and the purchase of Goldin, generating $65M+ ARR.
Created and launched 3 internal tools to increase org-wide design quality, standardize our review process, and break down product silos.
Lead buyer growth for our newest vertical: eBay Live. Previously led executional and vision design to grow the $10B+ Collectibles vertical.
Created the Future of Collectibles work stream, developing an AI-focused, strategic north star. Successfully acquired funding from org leadership to build the experience, slated for Q1 2026.
Identified emerging real-time engagement patterns and developed Live Activity Auctions. Drove the concept from internal hackathon to production, securing cross-org buy-in for Sept 2025 global launch. +3.53% GMB (+$101M annualized)
Led the design strategy and execution for the merger with PSA Vault and the purchase of Goldin, generating $65M+ ARR.
Created and launched 3 internal tools to increase org-wide design quality, standardize our review process, and break down product silos.
eBay Staff Product Designer
2023 - Present
Titan Lead Product Designer
2023
Led design for the tech org, reporting to the VP of Engineering. Focused on strategy, execution, and institutionalizing collaboration methods including brainstorms, workshops, weekly internal prototype testing, and bi-weekly Eng X Design fix-a-thons.
Worked directly with Exec on a weekly basis to drive goaling, product review, and roadmapping. Ran 2X a week product design critique.
Designed 8 major features end-to-end. Launched Titan Retirement, allowing users to create and invest in IRAs.
Led design for the tech org, reporting to the VP of Engineering. Focused on strategy, execution, and institutionalizing collaboration methods including brainstorms, workshops, weekly internal prototype testing, and bi-weekly Eng X Design fix-a-thons.
Worked directly with Exec on a weekly basis to drive goaling, product review, and roadmapping. Ran 2X a week product design critique.
Designed 8 major features end-to-end. Launched Titan Retirement, allowing users to create and invest in IRAs.
Titan Lead Product Designer
2023
Instagram Senior Product Designer
2021 - 2023
Led design for Direct Messaging for Professionals, driving engagement by evolving the information architecture and helping businesses/creators safely and quickly perform complex tasks.
Previously, I led design for Incentives on Instagram Shopping. I was the first hire for this work stream, built out the working model, and owned the craft and quality of the work. I drove 20 projects to experimentation in H2 2021, and 18 shipped, resulting in +47% GMV.
Product Detail Page New User Experience (+7% GMV), In-App Promo Codes (+219% in conversions), Distribution in Feed (+20% GMV).
Ran 3 large-scale design sprints; one of which was to develop guidelines, principles, and an app-wide component library for Incentives, which is now used by 30+ designers across Instagram and Commerce Platform.
Led design for Direct Messaging for Professionals, driving engagement by evolving the information architecture and helping businesses/creators safely and quickly perform complex tasks.
Previously, I led design for Incentives on Instagram Shopping. I was the first hire for this work stream, built out the working model, and owned the craft and quality of the work. I drove 20 projects to experimentation in H2 2021, and 18 shipped, resulting in +47% GMV.
Product Detail Page New User Experience (+7% GMV), In-App Promo Codes (+219% in conversions), Distribution in Feed (+20% GMV).
Ran 3 large-scale design sprints; one of which was to develop guidelines, principles, and an app-wide component library for Incentives, which is now used by 30+ designers across Instagram and Commerce Platform.
Instagram Senior Product Designer
2021-2023
Weight Watchers Product Designer
2020 - 2021
Led product design across all of Growth’s four squads.
Sign Up + Login (Android, iOS, Web)
Evolved our core Sign Up and Checkout flows (+17.95% conversion rate).
Cancellation (Web)
Improved the cancellation experience and pitched new cancellation prevention tactics. (-6.84% cancellation rate)
Led product design across all of Growth’s four squads.
Sign Up + Login (Android, iOS, Web)
Evolved our core Sign Up and Checkout flows (+17.95% conversion rate).
Cancellation (Web)
Improved the cancellation experience and pitched new cancellation prevention tactics. (-6.84% cancellation rate)
WeightWatchers Product Designer
2020 - 2021
Verizon Product Designer
2016 - 2019
Designing product experiences across Verizon’s brands - AOL, Yahoo, and Engadget. Was promoted to Tumblr staff in 2018.
At Tumblr, I was one of two product designers, stepping up to lead the team after a round of layoffs. I led the UX & UI design for 6 P0 projects.
Owned the 0-1 design for Group Chat and Creator Tools.
Created and implemented an accessibility initiative. Built accessibility guidelines, and theming for low vision, dyslexia & photosensitive epilepsy.
Designing product experiences across Verizon’s brands - AOL, Yahoo, and Engadget. Was promoted to Tumblr staff in 2018.
At Tumblr, I was one of two product designers, stepping up to lead the team after a round of layoffs. I led the UX & UI design for 6 P0 projects.
Owned the 0-1 design for Group Chat and Creator Tools.
Created and implemented an accessibility initiative. Built accessibility guidelines, and theming for low vision, dyslexia & photosensitive epilepsy.
Verizon Product Designer
2016 - 2019
Education
Education
Cornell University ‘16
Cornell University ‘16
Bachelor of Fine Arts
Major: Fine Arts
Minors: Information Science, Art History, Communication
Bachelor of Fine Arts
Major: Fine Arts
Minors: Information Science, Art History, Communication
Internships
BBDO, eBay, Sports Illustrated
Expertise
Expertise
Technical
HTML/CSS/JS, Git, LLM prototyping (Claude Code, Cursor, V0), workflow automation, spreadsheet modeling
Data
Optimizely, Looker, Mode, Deltoid, GA4, PostHog, funnel analysis, retention modeling, A/B testing
Craft
Interaction design, IA, design systems, narrative, framing, polish
Product
Roadmap development, 0→1 product definition, growth and experimentation strategy, user research, navigating ambiguity
Product
Roadmap development, 0→1 product definition, growth and experimentation strategy, user research, navigating ambiguity
Craft
Interaction design, IA, design systems, narrative, framing, polish
Technical
HTML/CSS/JS, Git, LLM prototyping (Claude Code, Cursor, V0), workflow automation, spreadsheet modeling
Data
Optimizely, Looker, Mode, Deltoid, GA4, PostHog, funnel analysis, retention modeling, A/B testing
Technical
HTML/CSS/JS, Git, LLM prototyping (Claude Code, Cursor, V0), workflow automation, spreadsheet modeling, APIs
Craft
Interaction design, IA, design systems, narrative, framing, polish
Data
Optimizely, Looker, Mode, Deltoid, GA4, PostHog, funnel analysis, retention modeling, A/B testing
Product
Roadmap development, 0→1 product definition, growth and experimentation strategy, user research, navigating ambiguity
Awards
Awards
eBay Talent Accelerator Program
2025
Nominated and accepted to attend eTAP, an accelerator program for the top 10% of performers across eBay.
Titan Multiplier Award
2023
This annual award is for executional speed & driving multiplicative impact.
1st Place - Tumblr Hack Day
Summer 2019, Fall 2019
Created and designed a new audio player (S19) and customizable app-wide theming for accessibility (F19).
eBay Luminary Nominee
2024
Double nominated for eBay’s Luminary award for my work on the PSA M&A deal and building new internal tooling.
Verizon Accessibility Champion
2019
Spoke on a panel explaining the value of accessibility and how I was able to drive accessibility at Tumblr.
eBay Talent Accelerator Program
2025
Nominated and accepted to attend eTAP, an accelerator program for the top 10% of performers across eBay.
eBay Luminary Nominee
2024
Double nominated for eBay’s Luminary award for my work on the PSA M&A deal and building new internal tooling.
Titan Multiplier Award
2023
This annual award is for executional speed & driving multiplicative impact.
Verizon Accessibility Champion
2019
Spoke on a panel explaining the value of accessibility and how I was able to drive accessibility at Tumblr.
1st Place - Tumblr Hack Day
Summer 2019, Fall 2019
Created and designed a new audio player (S19) and customizable app-wide theming for accessibility (F19).
Experience
Experience
Sage Founder, CEO
2025 - Present
Co-founded Sage Weight, a GLP-1 tracker. Ran 3 month beta June-Sept 2025. Launched Sept 2025 in App Store. Android launching this quarter.
Own full product lifecycle: strategy, design, prototyping, partnerships, and go-to-market. Developed predictive algorithms for medication progress tracking. Built marketing site, run paid acquisition ($1.96 CPI), iterating based on user research, event tracking, and retention modeling.
1.6K signups, 640 MAUs (+38% MoM), 6.5K doses logged, MoM retention growth accelerating (+15% Nov ‘25 → +25% Feb ‘26).
Co-founded Sage Weight, a GLP-1 tracker. Ran 3 month beta June-Sept 2025. Launched Sept 2025 in App Store. Android launching this quarter.
Own full product lifecycle: strategy, design, prototyping, partnerships, and go-to-market. Developed predictive algorithms for medication progress tracking. Built marketing site, run paid acquisition ($1.96 CPI), iterating based on user research, event tracking, and retention modeling.
1.6K signups, 640 MAUs (+38% MoM), 6.5K doses logged, MoM retention growth accelerating (+15% Nov ‘25 → +25% Feb ‘26).
Sage Founder, CEO
2025 - Present
eBay Staff Product Designer
2023 - Present
Lead buyer growth for our newest vertical: eBay Live. Previously led executional and vision design to grow the $10B+ Collectibles vertical.
Created the Future of Collectibles work stream, developing an AI-focused, strategic north star. Successfully acquired funding from org leadership to build the experience, slated for Q1 2026.
Identified emerging real-time engagement patterns and developed Live Activity Auctions. Drove the concept from internal hackathon to production, securing cross-org buy-in for Sept 2025 global launch. +3.53% GMB (+$101M annualized)
Led the design strategy and execution for the merger with PSA Vault and the purchase of Goldin, generating $65M+ ARR.
Created and launched 3 internal tools to increase org-wide design quality, standardize our review process, and break down product silos.
Lead buyer growth for our newest vertical: eBay Live. Previously led executional and vision design to grow the $10B+ Collectibles vertical.
Created the Future of Collectibles work stream, developing an AI-focused, strategic north star. Successfully acquired funding from org leadership to build the experience, slated for Q1 2026.
Identified emerging real-time engagement patterns and developed Live Activity Auctions. Drove the concept from internal hackathon to production, securing cross-org buy-in for Sept 2025 global launch. +3.53% GMB (+$101M annualized)
Led the design strategy and execution for the merger with PSA Vault and the purchase of Goldin, generating $65M+ ARR.
Created and launched 3 internal tools to increase org-wide design quality, standardize our review process, and break down product silos.
eBay Staff Product Designer
2023 - Present
Titan Lead Product Designer
2023
Led design for the tech org, reporting to the VP of Engineering. Focused on strategy, execution, and institutionalizing collaboration methods including brainstorms, workshops, weekly internal prototype testing, and bi-weekly Eng X Design fix-a-thons.
Worked directly with Exec on a weekly basis to drive goaling, product review, and roadmapping. Ran 2X a week product design critique.
Designed 8 major features end-to-end. Launched Titan Retirement, allowing users to create and invest in IRAs.
Led design for the tech org, reporting to the VP of Engineering. Focused on strategy, execution, and institutionalizing collaboration methods including brainstorms, workshops, weekly internal prototype testing, and bi-weekly Eng X Design fix-a-thons.
Worked directly with Exec on a weekly basis to drive goaling, product review, and roadmapping. Ran 2X a week product design critique.
Designed 8 major features end-to-end. Launched Titan Retirement, allowing users to create and invest in IRAs.
Titan Lead Product Designer
2023
Instagram Senior Product Designer
2021 - 2023
Led design for Direct Messaging for Professionals, driving engagement by evolving the information architecture and helping businesses/creators safely and quickly perform complex tasks.
Previously, I led design for Incentives on Instagram Shopping. I was the first hire for this work stream, built out the working model, and owned the craft and quality of the work. I drove 20 projects to experimentation in H2 2021, and 18 shipped, resulting in +47% GMV.
Product Detail Page New User Experience (+7% GMV), In-App Promo Codes (+219% in conversions), Distribution in Feed (+20% GMV).
Ran 3 large-scale design sprints; one of which was to develop guidelines, principles, and an app-wide component library for Incentives, which is now used by 30+ designers across Instagram and Commerce Platform.
Led design for Direct Messaging for Professionals, driving engagement by evolving the information architecture and helping businesses/creators safely and quickly perform complex tasks.
Previously, I led design for Incentives on Instagram Shopping. I was the first hire for this work stream, built out the working model, and owned the craft and quality of the work. I drove 20 projects to experimentation in H2 2021, and 18 shipped, resulting in +47% GMV.
Product Detail Page New User Experience (+7% GMV), In-App Promo Codes (+219% in conversions), Distribution in Feed (+20% GMV).
Ran 3 large-scale design sprints; one of which was to develop guidelines, principles, and an app-wide component library for Incentives, which is now used by 30+ designers across Instagram and Commerce Platform.
Instagram Senior Product Designer
2021-2023
Weight Watchers Product Designer
2020 - 2021
Led product design across all of Growth’s four squads.
Sign Up + Login (Android, iOS, Web)
Evolved our core Sign Up and Checkout flows (+17.95% conversion rate).
Cancellation (Web)
Improved the cancellation experience and pitched new cancellation prevention tactics. (-6.84% cancellation rate)
Led product design across all of Growth’s four squads.
Sign Up + Login (Android, iOS, Web)
Evolved our core Sign Up and Checkout flows (+17.95% conversion rate).
Cancellation (Web)
Improved the cancellation experience and pitched new cancellation prevention tactics. (-6.84% cancellation rate)
WeightWatchers Product Designer
2020 - 2021
Verizon Product Designer
2016 - 2019
Designing product experiences across Verizon’s brands - AOL, Yahoo, and Engadget. Was promoted to Tumblr staff in 2018.
At Tumblr, I was one of two product designers, stepping up to lead the team after a round of layoffs. I led the UX & UI design for 6 P0 projects.
Owned the 0-1 design for Group Chat and Creator Tools.
Created and implemented an accessibility initiative. Built accessibility guidelines, and theming for low vision, dyslexia & photosensitive epilepsy.
Designing product experiences across Verizon’s brands - AOL, Yahoo, and Engadget. Was promoted to Tumblr staff in 2018.
At Tumblr, I was one of two product designers, stepping up to lead the team after a round of layoffs. I led the UX & UI design for 6 P0 projects.
Owned the 0-1 design for Group Chat and Creator Tools.
Created and implemented an accessibility initiative. Built accessibility guidelines, and theming for low vision, dyslexia & photosensitive epilepsy.
Verizon Product Designer
2016 - 2019
Roles
Staff Product Designer at eBay 2023-Present
Senior Product Designer at Instagram 2021-2023
Product Designer at Weight Watchers 2020-2022
Product Designer at JUUL Labs 2019-2020
Product Designer at Verizon Media 2016-2019
Internships
Organic/BBDO, eBay, Sports Illustrated
I am a NYC-based product designer with a history of working on growth, tooling, design systems, and information architecture. My experience is mainly in consumer-facing products across all platforms, but I'm endlessly curious for new problem spaces. I'm currently working as a Staff Product Designer at eBay and building my own app, Sage Weight ->